Ric Franzi: Killing Cats Leads To Rats


Author, keynote speaker, and CEO of Critical Mass for Business is in the GDOC studio to talk about his new book, Killing Cats Leads to Rats. Franzi is an expert at helping CEOs and managers to develop solid business strategies.

His latest book talks about unintended consequences that happen in business, and he shares a SECURE model that is geared to prevent mistakes from occurring. As a respected consultant for middle market companies, Franzi believes businesses can learn much from the high-profile decisions and subsequent consequences that happened with some of the world’s leading companies like Kodak, Coca-Cola, and Wells Fargo.

If you are building a strong foundation for your business, don’t miss this fascinating interview with one of Orange County’s most dynamic and knowledgeable business leaders.

Click here for more information on Critical Mass for Business.

Click here to purchase Ric Franzi’s new book, Killing Cats Leads to Rats.


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